Aesop is an Australian cosmetics brand. Aesop, an Australian brand founded in 1987, is named after Aesop's fables. Aesop takes the lead in promoting the organic concept on the basis of natural plant skin care, and combines the "rational" life philosophy of internal and external conditioning. It is a "partial force" brand in the beauty industry.
A ē SOP's branches in the same area mainly adopt the characteristics of Victorian houses near Yorkville, Toronto, which helps the skin care brand achieve localization.
Australian beauty and skin care brand a ē SOP opened a branch in Yorkville, drawing on the local design history. This space is provided by A ē SOP's internal team worked with odami studio in Toronto to design, drawing inspiration from the city's downtown architectural history by referring to the characteristics of Victorian houses and public squares in the area. Its walls and ceiling are dark ruby red.
Rows of maple balustrades are typical Victorian houses and porches, forming wall panels in the room, and using embedded ceiling lights to decorate cosmetics. In the center of the space is a pool illuminated by linear lamp position gas, surrounded by padded benches and tea seats. The big opening is composed of small parts around it. A "fragrance library" is embedded in the wall, and products can be seen through the sliding door, just like looking for books in the library. An infusion room injects odor into clothes that need to be refreshed.
When talking about the localization of global hotel brands, we wrote: "for global brands, design elements must play a dual role in the context of localization." A ē SOP stores represent this retail trend. "First of all, it must form a bridge between the guests and their specific area, but equally important is that its task is to explain the position of the brand in a region." "Implanting an international brand into the local community may make people feel unreal. The initial attraction of these regions is that they are unique and have their own characteristics. Nothing can dilute this more than the existence of the same corporate space. These enterprises try to make money by using the characteristics they weaken. A ē SOP cleverly uses popular local clues to create a brand space, which doesn't feel like an implant, but a part of the community structure.
Ice hockey light
Linear light
Recessed ceiling spotlight
Embedded line light and other lamps
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